| The minute people find out what I do for a living, I get | | | | inflatable boats" in FAR more likely to be a buyer |
| asked the exact same thing..."what are my best | | | | rather than a shopper. And you surely want more of |
| keywords? And you know what, I absolutely LOVE | | | | the buyers finding you if you are going to get the right |
| answering that question. | | | | answers to you best keyword questions. |
| After years as a copywriter at some of the biggest | | | | The "long tail keywords" are obviously extensions of |
| ad agencies in the world, I went on to become | | | | your main keyword and there are dozens of them. |
| something of a keyword hound. And what I can report | | | | And you must find ways to get this buyer language in |
| to you is that NO MATTER WHAT BUSINESS YOU | | | | front of the people who have already done their |
| ARE IN, no matter what you sell, there is a ton of | | | | shopping and are ready to pull out their Visa cards. |
| targeted internet traffic looking for you and of all that | | | | When people discover that part of my passion is |
| traffic, most of it is available for you to steer to your | | | | revealing to people the answer to "what are my best |
| site... IF YOU UNDERSTAND THE KEYWORD | | | | keywords" I usually get that same visual "how come I |
| GAME. | | | | didn't know about that?" answer on their faces. |
| While most people who sell (for instance) inflatable | | | | Which I love. |
| boats would simply optimize for "inflatable boats," or | | | | No matter what you are selling on the web, you will |
| "inflatable boat" the majority of them would never think | | | | need to know your best keywords. |
| to combine those keywords with "buyer language. The | | | | The best of those, if you are looking for sales and not |
| fact is that the more generic the keywords you go | | | | hit counts, include buyer language. |
| after, the more people are doing their topline research | | | | Trust me, when you find ways to combine the two, |
| on them. | | | | things seriously start to happen. |
| The fact is that a person who types in "discount | | | | |