| OK, so you were tired of the commute and office | | | | that one to attach another one next to it, in the |
| politics, and you wanted to make more money and | | | | direction of the other side of the river. And another |
| have more time to enjoy life. You decided to get out | | | | one, and another one. When they've put enough of |
| of the rat race by starting a home-based business. | | | | them side by side, they reach the other shore. All they |
| You searched carefully, did your due diligence and | | | | need to do next is to lay some planks on top of the |
| found a really good one. Congratulations! You're on | | | | rubber boats and bingo, they have a bridge. |
| your way to time freedom and financial independence... | | | | And that's the strategy you must use too if you want |
| if you can build it successfully! | | | | to build a successful home based business-any |
| Now there are many factors involved in building a | | | | business in fact!. |
| successful business-home-based or otherwise. Timing, | | | | It's time to tell you the name of that river. It's called the |
| funds, desire, persistence, focus, patience, discipline, | | | | "E" River, short for Education River. The big "E" I |
| company, product, compensation plan, system, training, | | | | mentioned earlier is Education. Education River is what |
| support, and the big "E", to name a few. (Too many | | | | stands between where you are today-on THIS |
| people forget about the big "E" and it's costing them | | | | shore-and where you want to be-the OTHER shore. |
| dearly... but we'll get back to that later.) | | | | You want to succeed? You need to cross the |
| In the title of this article, I used the word TIPPPS; it's not | | | | Education River, plain and simple. |
| a typo. It stands for Thoughts Ideas Principles and | | | | Now, what do those rubber boats represent when it |
| Practices for Professional Success. Today I want to | | | | comes to building a successful home-based business? |
| share with you a very good Practice that will help you | | | | They are books, ezines, books, newsletters, eReports, |
| achieve more of that business success you desire | | | | books, teleclasses, eBooks, articles, books, special |
| and deserve. I would even go as far as saying that it is | | | | reports, eCourses, teleseminars, books, boot camps, |
| a fundamental Principle for success-professionally as | | | | recorded calls, webinars, live seminars, more books, |
| well as personally. | | | | conferences, conventions, etc. |
| As far as building your successful home-based | | | | Multiple tools, just like rubber boats for the engineers; |
| business goes, I want you to imagine the following: you | | | | the engineers can't take one boat and stretch it to the |
| are standing on the shore of a wide, slow-moving river | | | | other side. They must use many of them if they are to |
| (like the Mississippi River in Louisiana). Success as | | | | succeed. Same thing for you and your home business. |
| you've imagined it when you decided to start with your | | | | The sooner you understand that, the sooner you'll |
| new opportunity (whatever level of achievement | | | | reach the other side. Stop looking for the "one" thing |
| "success" means to you) is on the other side of that | | | | that will do it for you, that will "save" you, that will |
| river. | | | | transport you in comfort to the other side, to success. |
| I've got a question for you: how will you get across to | | | | There ain't none! |
| the other shore, where success awaits? We'll take a | | | | Here's the key to success in two simple words: earn it! |
| look at my favorite answer in a minute, but first, let's | | | | Get ALL the education you can on marketing, |
| see what many new hard-working home-based | | | | advertising, copywriting, prospecting, sponsoring, |
| business owners tend to do while they're still gazing | | | | interviewing, training, etc. |
| across to the "success" shore. | | | | As a personal example, I recently needed to add one |
| They're walking back and forth along the river, | | | | more "rubber boat" to get closer to the other shore: |
| checking out all the various ways to bridge that river: | | | | Google AdWords. So what did I do? I bought three |
| cantilever bridge, suspended bridge, draw bridge, etc. | | | | (THREE!) programs from three Google AdWords |
| They're trying to find the ONE method that will take | | | | gurus, for a total cost of over $200. Why three? |
| them safely across to the other side, to success. | | | | Because although 80% of the content in each |
| Hopefully, the ONE will be inexpensive, easy to build | | | | program was just like in the other two, 20% of each |
| and provide fast access. They're looking for some sort | | | | program presented original ideas, suggestions, tricks |
| of Holy Grail. I feel sorry for those poor folks because | | | | and tips. |
| frankly, I think they're doomed. Unless they change their | | | | The result? Within a week after educating myself |
| approach, they will stay on the starting shore forever. | | | | thoroughly on how to submit and manage AdWords, I |
| I'm here to tell you that there's NO Holy Grail . There's | | | | doubled the number of visits to my website, at a very |
| only one sensible way to cross that river: build a | | | | reasonable cost. A pretty wise investment of |
| floating bridge. Have you ever seen one? Pretty clever | | | | resources those three programs turned out to be. |
| actually. The Army Corps of Engineers builds them all | | | | That's what good tools do: they save you money, they |
| the time. They put an inflatable rubber boat in the | | | | save you time, and they make things easier-even |
| water near the shore and secure it in place. They use | | | | difficult things like online marketing and lead generation. |